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1

New product success in the consumer packaged goods industry: A shopper marketing approach

Lamey, Lien, Deleersnyder, Barbara, Steenkamp, Jan-Benedict E.M., Dekimpe, Marnik G.

Journal:

International Journal of Research in Marketing

Année:

2018

Langue:

english

Fichier:

PDF, 737 KB

english, 2018

2

A battery-less BLE smart sensor for room occupancy tracking supplied by 2.45-GHz wireless power transfer

Dekimpe, Rémi, Xu, Pengcheng, Schramme, Maxime, Gérard, Pierre, Flandre, Denis, Bol, David

Journal:

Integration, the VLSI Journal

Année:

2019

Langue:

english

Fichier:

PDF, 2.20 MB

english, 2019

3

Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions

van Oest, Rutger D., van Heerde, Harald J., Dekimpe, Marnik G.

Journal:

Marketing Science

Année:

2010

Langue:

english

Fichier:

PDF, 1.56 MB

english, 2010

4

Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation

ter Braak, Anne, Dekimpe, Marnik G., Geyskens, Inge

Journal:

Journal of Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 352 KB

english, 2013

5

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

Cleeren, Kathleen, van Heerde, Harald J., Dekimpe, Marnik G

Journal:

Journal of Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 287 KB

english, 2013

6

The Effect of Business-Cycle Fluctuations on Private-Label Share: What Has Marketing Conduct Got to Do with It?

Lamey, Lien, Deleersnyder, Barbara, Steenkamp, Jan-Benedict E.M, Dekimpe, Marnik G

Journal:

Journal of Marketing

Année:

2012

Langue:

english

Fichier:

PDF, 341 KB

english, 2012

7

The increasing power of store brands: Building loyalty and market share

Jan-Benedict E.M. Steenkamp, Marnik G. Dekimpe

Journal:

Long Range Planning

Année:

1997

Langue:

english

Fichier:

PDF, 5.91 MB

english, 1997

8

The Market Valuation of Internet Channel Additions

Geyskens, Inge, Gielens, Katrijn, Dekimpe, Marnik G.

Journal:

Journal of Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 180 KB

english, 2002

9

Empirical Generalizations About Market Evolution and Stationarity

Dekimpe, Marnik G., Hanssens, Dominique M.

Journal:

Marketing Science

Année:

1995

Langue:

english

Fichier:

PDF, 1.73 MB

english, 1995

10

Generalizing about Trade Show Effectiveness: A Cross-National Comparison

Marnik G. Dekimpe, Pierre François, Srinath Gopalakrishna, Gary L. Lilien and Christophe van den Bulte

Journal:

Journal of Marketing

Année:

1997

Langue:

english

Fichier:

PDF, 1.53 MB

english, 1997

11

Retailing Research in Rapidly Changing Times: On the Danger of Being Leapfrogged by Practice

Dekimpe, Marnik G., Geyskens, Inge

Journal:

Journal of Retailing

Année:

2019

Langue:

english

Fichier:

PDF, 215 KB

english, 2019

12

The Category-Demand Effects of Price Promotions

Vincent R. Nijs, Marnik G. Dekimpe, Jan-Benedict E. M. Steenkamp and Dominique M. Hanssens

Journal:

Marketing Science

Année:

2001

Langue:

english

Fichier:

PDF, 677 KB

english, 2001

13

The Effect of Customer Satisfaction on Consumer Spending Growth

Fornell, Claes, Rust, Roland T, Dekimpe, Marnik G

Journal:

Journal of Marketing Research

Année:

2010

Langue:

english

Fichier:

PDF, 129 KB

english, 2010

14

The Impact of a Product-Harm Crisis on Marketing Effectiveness

Harald Van Heerde, Kristiaan Helsen and Marnik G. Dekimpe

Journal:

Marketing Science

Année:

2007

Langue:

english

Fichier:

PDF, 3.67 MB

english, 2007

15

Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability

Marnik G. Dekimpe and Dominique M. Hanssens

Journal:

Journal of Marketing Research

Année:

1999

Langue:

english

Fichier:

PDF, 3.49 MB

english, 1999

16

Generalizing about Trade Show Effectiveness: A Cross-National Comparison

Dekimpe, Marnik G., François, Pierre, Gopalakrishna, Srinath, Lilien, Gary L., Van den Bulte, Christophe

Journal:

Journal of Marketing

Année:

1997

Langue:

english

Fichier:

PDF, 1.44 MB

english, 1997

17

Evaluating channel performance in multi-channel environments

Sonja Gensler, Marnik G. Dekimpe, Bernd Skiera

Journal:

Journal of Retailing and Consumer Services

Année:

2007

Langue:

english

Fichier:

PDF, 153 KB

english, 2007

18

The Impact of a Product-Harm Crisis on Marketing Effectiveness

Van Heerde, Harald, Helsen, Kristiaan, Dekimpe, Marnik G.

Journal:

Marketing Science

Année:

2007

Langue:

english

Fichier:

PDF, 239 KB

english, 2007

19

On the Value Relevance of Retailer Advertising Spending and Same-store Sales Growth

Tuli, Kapil R., Mukherjee, Anirban, Dekimpe, Marnik G.

Journal:

Journal of Retailing

Année:

2012

Langue:

english

Fichier:

PDF, 574 KB

english, 2012

20

The Category-Demand Effects of Price Promotions

Nijs, Vincent R., Dekimpe, Marnik G., Steenkamps, Jan-Benedict E.M., Hanssens, Dominique M.

Journal:

Marketing Science

Année:

2001

Langue:

english

Fichier:

PDF, 356 KB

english, 2001

21

Price and Advertising Effectiveness over the Business Cycle

Heerde, Harald J. Van, Gijsenberg, Maarten J, Dekimpe, Marnik G, Steenkamp, Jan-Benedict E.M

Journal:

Journal of Marketing Research

Année:

2013

Langue:

english

Fichier:

PDF, 249 KB

english, 2013

22

The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation Across Continents

Deleersnyder, Barbara, Dekimpe, Marnik G, Steenkamp, Jan-Benedict E.M, Leeflang, Peter S.H

Journal:

Journal of Marketing Research

Année:

2009

Langue:

english

Fichier:

PDF, 240 KB

english, 2009

23

Estimating Cannibalization Rates for Pioneering Innovations

van Heerde, Harald J., Srinivasan, Shuba, Dekimpe, Marnik G.

Journal:

Marketing Science

Année:

2010

Langue:

english

Fichier:

PDF, 364 KB

english, 2010

24

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

Lamey, Lien, Deleersnyder, Barbara, Dekimpe, Marnik G, Steenkamp, Jan-Benedict E.M

Journal:

Journal of Marketing

Année:

2007

Langue:

english

Fichier:

PDF, 125 KB

english, 2007

25

Competitive Reactions to Advertising and Promotion Attacks

Jan-Benedict E. M. Steenkamp, Vincent R. Nijs, Dominique M. Hanssens and Marnik G. Dekimpe

Journal:

Marketing Science

Année:

2005

Langue:

english

Fichier:

PDF, 4.62 MB

english, 2005

26

Marketing Models and the Lucas Critique

van Heerde, Harald J., Dekimpe, Marnik G., P. Putsis, William

Journal:

Journal of Marketing Research

Année:

2005

Langue:

english

Fichier:

PDF, 71 KB

english, 2005

27

Global Diffusion of Technological Innovations: A Coupled-Hazard Approach

Miklos Sarvary, Philip M. Parker and Marnik G. Dekimpe

Journal:

Journal of Marketing Research

Année:

2000

Langue:

english

Fichier:

PDF, 2.80 MB

english, 2000

28

The Market Valuation of Internet Channel Additions

Inge Geyskens, Katrijn Gielens and Marnik G. Dekimpe

Journal:

Journal of Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 3.68 MB

english, 2002

29

Competitive Reactions to Advertising and Promotion Attacks

Steenkamp, Jan-Benedict E. M., Nijs, Vincent R., Hanssens, Dominique M., Dekimpe, Marnik G.

Journal:

Marketing Science

Année:

2005

Langue:

english

Fichier:

PDF, 279 KB

english, 2005

30

Marketing Budget Allocation Across Countries: The Role of International Business Cycles

Peers, Yuri, van Heerde, Harald J., Dekimpe, Marnik G.

Journal:

Marketing Science

Année:

2017

Langue:

english

Fichier:

PDF, 626 KB

english, 2017

31

Retailing and retailing research in the age of big data analytics

Dekimpe, Marnik G.

Journal:

International Journal of Research in Marketing

Année:

2019

Langue:

english

Fichier:

PDF, 661 KB

english, 2019

32

Weathering Tight Economic Times: The Sales Evolution of Consumer Durables Over the Business Cycle

Barbara Deleersnyder, Marnik G. Dekimpe, Miklos Sarvary, Philip M. Parker

Journal:

Quantitative Marketing and Economics

Année:

2004

Langue:

english

Fichier:

PDF, 391 KB

english, 2004

33

Weathering product-harm crises

Kathleen Cleeren, Marnik G. Dekimpe, Kristiaan Helsen

Journal:

Journal of the Academy of Marketing Science

Année:

2008

Langue:

english

Fichier:

PDF, 191 KB

english, 2008

34

Strategic Assortment Decisions in Information-Intensive and Turbulent Environments

Marnik G. Dekimpe, Katrijn Gielens, Jagmohan Raju, Jacquelyn S. Thomas

Journal:

Journal of Retailing

Année:

2011

Langue:

english

Fichier:

PDF, 305 KB

english, 2011

35

“Globalization”: Modeling Technology Adoption Timing Across Countries

Marnik G. Dekimpe, Philip M. Parker, Miklos Sarvary

Journal:

Technological Forecasting and Social Change

Année:

2000

Langue:

english

Fichier:

PDF, 133 KB

english, 2000

36

Does competitive entry structurally change key marketing metrics?

Marcel Kornelis, Marnik G. Dekimpe, Peter S.H. Leeflang

Journal:

International Journal of Research in Marketing

Année:

2008

Langue:

english

Fichier:

PDF, 578 KB

english, 2008

37

Win–win strategies at discount stores

Barbara Deleersnyder, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp, Oliver Koll

Journal:

Journal of Retailing and Consumer Services

Année:

2007

Langue:

english

Fichier:

PDF, 197 KB

english, 2007

38

How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and The Netherlands

Barbara Deleersnyder, Inge Geyskens, Katrijn Gielens, Marnik G Dekimpe

Journal:

International Journal of Research in Marketing

Année:

2002

Langue:

english

Fichier:

PDF, 158 KB

english, 2002

39

Decline and variability in brand loyalty

Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp, Martin Mellens, Piet Vanden Abeele

Journal:

International Journal of Research in Marketing

Année:

1997

Langue:

english

Fichier:

PDF, 1.26 MB

english, 1997

40

Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions

ter Braak, Anne, Geyskens, Inge, Dekimpe, Marnik G.

Journal:

Journal of Retailing

Année:

2014

Langue:

english

Fichier:

PDF, 1.12 MB

english, 2014

41

On the Number of Generators of a Bieberbach Group

Dekimpe, Karel, Penninckx, Pieter

Journal:

Communications in Algebra

Année:

2009

Langue:

english

Fichier:

PDF, 195 KB

english, 2009

42

Billboard and cinema advertising: Missed opportunity or spoiled arms?

Frison, Steffi, Dekimpe, Marnik G., Croux, Christophe, De Maeyer, Peter

Journal:

International Journal of Research in Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 348 KB

english, 2014

43

Do Promotions Benefit Manufacturers, Retailers, or Both?

Srinivasan, Shuba, Pauwels, Koen, Hanssens, Dominique M., Dekimpe, Marnik G.

Journal:

Management Science

Année:

2004

Langue:

english

Fichier:

PDF, 191 KB

english, 2004

44

The structure and topological meaning of almost-torsion free groups

Dekimpe, Karel, Igodt, Paul

Journal:

Communications in Algebra

Année:

1994

Langue:

english

Fichier:

PDF, 341 KB

english, 1994

45

Intra- and Interformat Competition Among Discounters and Supermarkets

Cleeren, Kathleen, Verboven, Frank, Dekimpe, Marnik G., Gielens, Katrijn

Journal:

Marketing Science

Année:

2010

Langue:

english

Fichier:

PDF, 271 KB

english, 2010

46

Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers

Gielens, Katrijn, Van de Gucht, Linda M, Steenkamp, Jan-Benedict E.M, Dekimpe, Marnik G

Journal:

Journal of Marketing Research

Année:

2008

Langue:

english

Fichier:

PDF, 122 KB

english, 2008

47

The Persistence of Marketing Effects on Sales

Dekimpe, Marnik G., Hanssens, Dominique M.

Journal:

Marketing Science

Année:

1995

Langue:

english

Fichier:

PDF, 1.36 MB

english, 1995

48

Expanding Maps on Infra-Nilmanifolds of Homogeneous Type

Karel Dekimpe and Kyung Bai Lee

Journal:

Transactions of the American Mathematical Society

Année:

2003

Langue:

english

Fichier:

PDF, 1.02 MB

english, 2003

49

The Entry Strategy of Retail Firms into Transition Economies

Katrijn Gielens and Marnik G. Dekimpe

Journal:

Journal of Marketing

Année:

2007

Langue:

english

Fichier:

PDF, 2.73 MB

english, 2007

50

The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents

Barbara Deleersnyder, Marnik G. Dekimpe, Jan-Benedict E. M. Steenkamp and Peter S. H. Leeflang

Journal:

Journal of Marketing Research

Année:

2009

Langue:

english

Fichier:

PDF, 2.56 MB

english, 2009